If your roof is leaking, you have a couple of choices. You can buy buckets…or you can fix the holes in the roof.
It’s just a question of whether you want to address the symptoms of a problem or fix the root cause. We can help transform your complex processes, communications, and business practices into streamlined, seamless systems that support enterprise-wide collaboration. Here are a few examples of how I’ve helped other organizations do that:
Challenge: Address an increase in production errors on marketing campaigns across a number of channels (e.g., direct mail, event marketing, telemarketing), with the added complexity of a management decision to reduce the workforce.
Action: Create a centralized production unit to handle 13,000 marketing campaigns per year, overcoming objections from the business sectors that previously managed the campaigns and simplifying processes established by a number of business areas outside the control of Business Development.
Details: Built client trust by reducing errors and slippage, introducing weekly updates and exception reporting. Created high-visibility “30-in-30” campaign to generate 30 ways to simplify the process for executing marketing campaigns in just one month. Documented responsibilities of more than 20 key marketing positions to identify opportunities to streamline processes. Recruited and trained 52-person team – 50% of whom had no prior Business Development experience.
Results: Exceeded goals for accuracy and timeliness despite 38% fewer people handling production. Reduced campaign set-up errors from 15% prior to unit’s creation to less than 2%. Increased productivity of highly-paid marketing managers, who could focus on creative new approaches rather than production processes.
Challenge: Restore operational control after a series of internal audit failures by units.
Actions: Create single compliance contact, revise and simplify desktop procedures, and introduce self-audits and exception reporting.
Results: “Strong” ratings on eight straight audits.
We can help you bring order to chaos…and make your team more productive.
“If you have 10,000 regulations, you destroy all respect for the law.”– Winston Churchill