In the interests of simplicity — because after all that is the subject of this blog — I’ve moved to a self-hosted wordpress.org site. My short time here generated more than 14,000 visitors, and I’ve given up both my Google visibility and a lot of traffic (in the short term, I hope) with this move but I thought it made more sense to consolidate my business site (which was getting very little traffic) with my blog, which was getting traffic but wasn’t generating business and put them together in a place where I could do affiliate marketing, enhance my personal branding, and do a number of other things.
I invite you to come visit me at the new home of Bulldog Simplicity, hosted by Host Gator.
Thanks for giving me my start!
Peter
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Published by Peter Osborne
My name is Peter Osborne, and I have 25 years of increasingly responsible leadership and P&L experience in sales and account management, strategic communications, production management, curriculum development and delivery, and business journalism.
My managers have consistently chosen me to fix broken or overly-complex processes, asking me to bring consistency to business development activities that were being handled differently across marketing sectors or business units. In these roles, I developed an online sales package with customizable sales templates and objection planners; created a marketing-production unit to reduce errors in the midst of a corporate downsizing; redesigned regulatory control procedures; led RFP responses for 22 successful endorsements from blue-chip partners; and developed more than a dozen multi-module, bottom-line-oriented educational programs.
I was most recently asked to reverse three years of portfolio deterioration in Bank of America's Collegiate credit-card sector, amid serious economic and regulatory headwinds. In that role, I managed 260 partnerships with universities, alumni associations, and athletic departments. My team drove profitability in the face of rising loan losses by gaining access to new products and marketing channels; spearheading development of relationships with on-campus banking centers to reduce marketing expenses; realigning staff assignments to reduce travel costs and improve partner service; and, perhaps most important, driving an aggressive yet disciplined contract renewal strategy.
I'm most proud of building a world-class negotiating organization at MBNA, transforming the focus to an organizational core competence that impacted relationships with thousands of affinity programs in the sports, co-branded, professional, collegiate, and financial institution markets.
Prior to joining MBNA America in 1982 as the director of media relations and internal communications, I was an award-winning newspaper reporter and editor within the American City Business Journals and Gannett chains, and a military officer who served as an Air Defense Artillery battery platoon leader and executive officer, directing my battalion's relocation to Fort Polk, LA, from Fort Bliss, TX.
I am a 1981 graduate of Syracuse University with a B.S. in Newspaper Journalism, which means I suffer through football season, enjoy basketball season, and celebrate during lacrosse season. I have been married for 20 years and have four children. I enjoy coaching youth sports, playing fantasy baseball and football, and driving my kids to their various practices, games, and dance classes.
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