A few months ago, Seth Godin asked 70 of the brightest minds on the Internet to talk about a word or a phrase that answers the question, What Matters Now — something to thnk about as we enter the New Year. He’s turned those thoughts into an e-book called, of course, What Matters Now that you can download here for free.
Some of my favorite writers are represented here — people who are Must Reads on their own. Alan Webber, who wrote the Rules of Thumb — his word was Unsustainability. Tom Peters (Excellence, of course). Chip and Dan Heath (Change). Chris Anderson (Atoms). Dan Pink (Autonomy). Tim Sanders (Confidence). Zappos’s Tony Hsieh (Poker). Seth himself (Generosity). And the list goes on and on.
I have to say it surprises me that the word that drives this blog isn’t represented: Simplicity. Perhaps it’s the growing complexity of the Web and of social media that led the word to be ignored. Perhaps, as I continue to read through this book I’ll find that Simplicity is covered by a brighter mind than my own under the guise of a different word.
Seth is hoping for 5 million hits on this book through the various sites that are letting readers download it. More to the point, he’s hoping for a lot of dialogue around the thoughts in his book and by readers who have their own thoughts.
What do you think? Which of these resonated with you? What’s missing? What Matters To You? I’ll be blogging on Simplicity soon. I hope to have the chance to read your thoughts too.