“Shut up, just shut up. You had me at hello.”
Seth Godin had me at “hello” in his new book, Linchpin. And there’s so much to love in the book that I’ll start with that.
I’ve documented my struggles to establish a memorable brand for myself, even though my professional success has been based on creating clarity in the face of complexity.
Linchpin resolves that challenge. It’s on the inside front cover flap: Linchpins “invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book.” OK, I now have the foundation for crystallizing my own linchpin brand.
Here are the seven traits of linchpins:
- Providing a unique interface between members of the organization.
- Delivering unique creativity
- Managing a situation or organization of great complexity
- Leading customers
- Inspiring staff
- Providing deep domain knowledge
- Possessing a unique talent
There’s an interesting dynamic at play. Linchpins are people who, by definition, make themselves indispensable to an organization and therefore should be safe from layoff. But I suspect many organizations don’t properly recognize their linchpins and might very well let them go in favor of keeping people who don’t rock the boat. And the linchpins will, in the long run, be better off for it.
The challenge — if you’re a job-seeking linchpin — is figuring out how to highlight those traits in a way that gets you past the gatekeepers whose job it is to eliminate people who don’t perfectly fit the job description. And linchpins rarely do, because the things they do well aren’t in the job description.
The problem — and this ties back to my use of the Jerry Maguire quote — is that Godin, who has rock-star status in many corners, is preaching to the choir. He had me at hello, but it took 48 pages or so to get to the chapter on Becoming a Linchpin as he tried to convince me I needed to become one. The reviews have been terrific; the adulation virtually unanimous. But I wonder if the people who would buy this book wanted less convincing and more linchpin “tools.”
But that said, it was worth the wait. This book is jammed with great stories — at times he could have edited more ruthlessly — and I feel I’m on a streak of three books that are changing the way I’m approaching the next chapter of my life (Switch, this one, and The Checklist Manifesto).
If you’ve read the book, how do you go about convincing a prospective employer that they should make room for a linchpin like you in their organization?
Peter Osborne helps businesses -- and, increasingly, individuals -- sharpen their brand and strategic messages and eliminate barriers to marketing success. Throughout his career, he's always been a "bulldog" who brings simplicity (i.e., consistency, discipline, and structure) where it's needed. For more about me, my background, and my goals for this blog (including why you should subscribe), click on my About page.
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